[16th January 2012]


The JATA Tourism Forum & Travel Showcase (formerly The Japan Congress of International Travel and Travel Trade Show) has been held since 1977 with the aim of improving socio-economic benefits for both the tourism industry and travelers.

This year, during the 22nd event, the name was changed to the JATA Tourism Forum & Travel Showcase. For Kenya, this was the sixth year of participation.

The fair which was officially opened by Their Imperial Highnesses Prince and Princess Akishino attracted a total of 702 exhibitors from 144 countries and regions. It is estimated that 117, 236 visitors sampled the various attractions at the fair.

The Kenya Tourist Board (KTB) which opened a marketing office in Tokyo last year together with the Embassy put up a magnificent marketing show. The Deputy Prime Minister and Minister for Local Government who was on an official visit to Japan called at the Kenyan booth and held talks with the KTB representatives. The DPM shared on the current status of tourism industry in Kenya and the Government’s efforts to attract more visitors.

The “Bakulutu dancers”- based in Japan did not disappoint with their invigorating dancing and made the Kenya booth a sea of humanity whenever the drums began to beat.

Kenyan Pavilion at JATA 2011

From right to left at the Kenyan booth Madam Musalia Mudavadi; Hon. Musalia Mudavadi; Amb. Benson Ogutu; Mr. John Chirchir -KTB Head Office- and Ms. Yoriko Tokuda- KTB Japan

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